2020 Super Bowl commercials: Ranking the best ads that ran during Chiefs vs. 49ers (2024)

Super Bowl Sunday came and went with the Kansas City Chiefs securing their first Super Bowl championship in 50 years with a 31-20 win over the San Francisco 49ers. But the Chiefs weren't the only winner. Companies always shell out the big bucks for commercials to air during the big game.

Here's our ranking of the top 10 commercials that made it to the airwaves on Sunday evening.

1. Hyundai - Smaht Pahk

This was a no-brainer for the top commercial of the night. Native New Englanders Chris Evans, John Krasinski and Rachel Dratch went over the top with their Boston accents as they were discussing Hyundai's new park assist feature. On top of all that star power, former Boston Red Sox slugger David Ortiz even made a cameo, in which he categorized the Sonata's feature as "wicked smart."

2. Rocket Mortgage - Jason Momoa

Jason Momoa quickly began trending with this Rocket Mortgage commercial shortly after it aired. In fact, it became a meme that some compared to the 49ers' third and fourth quarter performances with the final quarter being represented by the image of Momoa being bald. The "Aquaman" star definitely gave one of the bigger laughs of the night.

3. Jeep - 'Groundhog Day'

Bill Murray starred in the 1993 film "Groundhog Day" that was based on a man that lived the same day over and over again. Jeep decided to use the same theme for their Super Bowl commercial, except with Murray driving around a new Jeep at his disposal. The clip also featured several similar scenes to what occurred in the film.

4. Google - Loretta

Regardless of how rugged of a fan you may have been, this commercial could bring a tear to your eye. Google put together a commercial that showed an elderly man using the Google virtual assistant to remember things about his late wife following her passing. It truly tugs at your heartstrings.

5. Doritos - The Cool Ranch Long Form

One of the biggest stars from 2019 in the music world was Lil Nas X. In this hilarious Doritos spot, Lil Nas X is dressed up as a cowboy and participates in a dance-off against "The Ranch" star Sam Elliott. Elliott busts some CGI dance moves and eventually tips his hat to Lil Nas X towards the end. It gets even better with a cameo from Billy Ray Cyrus at the end.

6. Hulu - Tom Brady

New England Patriots quarterback Tom Brady sent fans into a tailspin days before Super Bowl LIV when he posted a photo on Instagram that showed him in the tunnel of a stadium. Fans thought it could've signaled his decision to retire or continue to play in the NFL. In this Hulu spot, Brady made it appear as though he was announcing his retirement, but actually just explained the benefits of the television streaming service.

7. Kia - Josh Jacobs

Leading up to the 2019 NFL Draft, the story of running back Josh Jacobs was talked about a lot. He was homeless at times in his life and went through a lot to make it to the professional ranks. In this Kia commercial, Jacobs has some advice for his younger self in a message of never giving up and proving what you can do on the football field. This was definitely another one that tugs at the heartstrings.

8. Mountain Dew - Bryan Cranston

Since "Breaking" Bad became a cultural phenomenon, Bryan Cranston has been a fan favorite. In this commercial for Mountain Dew's "Zero Sugar" flavor, Cranston plays the part of Jack Torrance from "The Shining" and is attempting to get to Tracee Ellis Ross through the bathroom door. He uses an ax just like the film to get to her and hands her a Mountain Dew. The commercial ends with the green Mountain Dew flowing from the elevators in a very hilarious callback to the 1980 film.

9. Bud Light - Inside Post Malone's Brain

Post Malone has blossomed into one of music's biggest stars over the past few years. It's also been no secret that Post Malone enjoys drinking Bud Light, so there was no better match for an advertisem*nt for Bud Light's new Seltzer line. The commercial shows an operating system controlling Post and he ultimately decides to purchase both regular Bud Light and Bud Light Seltzer after knocking over almost every snack in the store. His closing line of "got any pretzels?" is also pretty hilarious.

10. Planters - Baby Nut

This was one of the most peculiar commercials of the evening. Planters had originally planned to kill off Mr. Peanut, but ended up not fully going through with the plan following the tragic death of Kobe Bryant. In Sunday's spot, Mr. Clean, Kool Aid Man, and others were attending Mr. Peanut's funeral when tears from Kool Aid Man sprouted a baby Mr. Peanut. With the success of Baby Yoda in recent months, perhaps that's what Planters was going for. It was a little strange with the dolphin noises, but it certainly got people talking.

2020 Super Bowl commercials: Ranking the best ads that ran during Chiefs vs. 49ers (2024)

FAQs

Which Super Bowl commercials were considered the best? ›

Coca Cola's 1980 Super Bowl ad – “Hey Kid, Catch” – is an all-time classic.

What was the most expensive advertisem*nt for the 2020 Super Bowl? ›

The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.

What company did the most advertising during the Super Bowl? ›

Large corporations spend big

The allure of a Super Bowl commercial spot is hard to resist for big corporations. Some of the largest Super Bowl advertisers in 2021 included Pepsico and T-Mobile, while Anheuser-Busch sat top of the list, spending 52 million U.S. dollars on advertising during the big game.

What are the top 3 most expensive Super Bowl commercials of all time? ›

The most expensive Super Bowl commercials include Jurassic World ($11.9 million), Bud Light ($12 million), Chrysler ($16 million), Ford ($16.2 million), and two tech companies for a combined $33.6 million.

What is the #1 Super Bowl ad of all time? ›

Named after the year it was released, the Ridley Scott directed “1984” commercial for Apple is legendary, and it introduced many people to Macintosh computers for the first time. #1: We go back to 1980. Coca-Cola's “Hey Kid, Catch” featured “Mean” Joe Greene of that year's Super Bowl-winning Pittsburgh Steelers.

What was the worst Super Bowl commercial in 2024? ›

Worst: American Values 2024

Kennedy Jr.'s super PAC, which aired a 30-second ad about the independent candidate's presidential campaign.

What was the most expensive commercial during the Super Bowl? ›

1. (tie) Google, Google Assistant
  • Commercial: Loretta.
  • Length: 90 seconds.
  • Cost: $16.8 million.
  • Year: 2020.
  • Super Bowl: LIV.

How much did the Jesus ad at the Super Bowl cost? ›

In the middle of all these problems, Jesus needs a $100 million marketing campaign? Estimates suggest that 30 seconds of commercial time during Super Bowl LVIII cost $7 million. The two “He Gets Us” ads added up to 75 seconds.

What 2 brands are tied for airing the most expensive Super Bowl ad ever? ›

The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.

What is the #1 Super Bowl food? ›

1 In 7 Americans Order Take Out

"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.

Who makes money from Super Bowl ads? ›

The Super Bowl is a lifeline for media companies like Fox
Revenue (% change)
Q4' 22 – Q1 '23Q1 '23 – Q2 '23
Fox Corporation(11.3%)(34.7%)
Paramount (CBS)(10.7%)4.6%
Feb 19, 2024

Which Super Bowl halftime show has the most views? ›

With 121 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.

What was the most expensive Super Bowl ad ever was for what item? ›

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisem*nt in Super Bowl history. Super Bowl commercials are known for being memorable. However, commercials weren't always the way they are today. Advertising used to focus heavily on selling the product.

What was the cheapest ticket for the Super Bowl 2024? ›

The service put the lowest-priced tickets at $8,333 on Sunday. How much is a suite for the 2024 Super Bowl? CBSSports.com reports that a 20-person suite at this year's game would have run you a cool $1.8 million, including the cost of tickets as well as food and alcoholic beverages.

Why are Super Bowl commercials the best? ›

The commercials aired during the Super Bowl are known for their high production value, creativity, humor, and sometimes celebrity appearances. Many advertisers view the Super Bowl as an opportunity to showcase their brands to a massive audience and often create special commercials specifically for the event.

How much did Usher get paid for the Super Bowl? ›

That's right, for free. That's because the Super Bowl performers don't really get paid by the NFL to perform. None of the performers that performed before and during the big game — Usher, Reba McEntire, Post Malone and Andra Day — took home a salary for the day's work.

Why does Super Bowl have the best commercials? ›

Super Bowl commercials leverage the power of emotion to make a lasting impact on viewers. Whether it's humor, surprise, or familiar celebrity faces, advertisers understand that tapping into our emotions can create a strong connection between their brand and the audience.

How much did Temu pay for the Super Bowl commercial? ›

How much did Temu's Super Bowl ads cost? Ad slots for the Super Bowl cost between $6.5 million to $7 million a pop, per CNN. Going by those numbers, Temu spent approximately $15 million on its in-game commercials.

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