Healthy Snacks Market Size, Share & Growth Analysis | 6.45% CAGR By 2028 (2024)

By Type (Meat Snacks, Nuts, Seeds, and Trail Mixes, Dried Fruit Snacks, Cereal & Granola Bars, Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Sp...ecialty Stores, Online, Others), By Region (North America, South America, Europe, The Middle East & Africa, Asia Pacific), By Company (Nestlé, The Kellogg Company, Unilever PLC, Danone, PepsiCo, Mondelez International, Hormel Foods Corporation, Dole Packaged Foods, LLC., Del Monte Foods, Inc., Select Harvests, B&G Foods [Back to Nature], Monsoon Harvest, Tyson Foods Inc., Calbee Inc., Others) Read more

• Food & Beverages
• Jul 2023
• Pages 195
• Report Code FB22067

Market Definition

Snacks are referred to as smaller food servings or eating that one does between their proper meals of the day. They are edible items that individuals tend to consume anytime, anywhere, and even when not hungry. Healthy snacks are low in artificial additives & unhealthy ingredients. They provide a wide range of health benefits, as they are wholesome & full of nutrition.

Market Insights & Analysis: Global Healthy Snacks Market (2023-28):

The Global Healthy Snacks Market size is valued at around USD 65.3 billion in 2022 & is estimated to grow at a CAGR of about 6.45% during the forecast period, i.e., 2023-28. The market for healthy snacks is witnessed to observe a tremendous growth owing to the soaring health awareness & shifting of consumer’s focus on the healthy eating habits. With the constant transformation in the eating habits & the consumption patterns, as well as the busy lifestyle, individuals in the present times are inclining towards quick, indulgent, affordable, & healthy snaking solutions to satisfy their anytime hunger, nutritional needs, and several other things. Nowadays, consumers are seeking snacks with good fat, fiber, nutrients, and every essential healthy ingredient, as they keep them healthy & also suffice there every day hunger, therefore the demand for healthy snacks is increasing day-by-day all across the globe.

The surging working professional & the rising prevalence of chronic diseases due to the consumption of unhealthy & oily food is also contributing in enhancing the market as many of the consumers are preferring to adopt preventive food measures to stay fit & healthy, thus inclining towards healthy snacks. Moreover, there is a trend in the market for organic & plant-based food items that contains functional ingredients and are completely artificial addend-free, thus in line with this trend numerous snacks manufacturing companies are producing plant-based or functional ingredients-based snacks to serve the existing needs, further fueling the Global Healthy Snacks Market. For instance:

• In 2022, Marico introduced a tasty soya snack, 'Saffola Soya Bhurji,' for breakfast. It is a protein-rich & delicious snack that is quick to prepare & is available in the diverse Magic Masala flavor. With the launch of this amazing snack, the company focuses on expanding its plant-based food product portfolio.

Furthermore, since the turn of the century, there have been a number of breakthroughs in the Healthy Snacks Market, including the usage of alternative components such as chickpeas, lentils, and nuts. Along with this, vegan, gluten-free, and organic snacks have also been becoming more readily accessible & easily available in the market due to the rising demand among the global population. This, in turn, is aiding in contributing to the upgrading demand graph of the industry. Moreover, various companies are also focused on developing protein- & fiber-rich snacks to keep consumers satiated & to help them in keeping up with their healthy diet & food consumption, further influencing the growth of the Global Healthy Snacks Market in the following years.

Global Healthy Snacks Market Driver:

Upscaling Demand for Functional & Convenience Snacks to Push the Market Growth – With the elevation of consumers towards functional indigent-based foods & ready-to-eat products, the demand for healthy snacks is poised to drive in the future years. Food items supplemented with essential elements such as fiber, proteins, plant-based, organic, and so on have entered the mainstream in grocery store chains. Also, the boom of such food products for losing weight, reducing the risk of chronic diseases, and cardiovascular disease, and improving digestion is making them one of the top food choices among the global population.

Moreover, in this era of busy & active lifestyle individuals seeks to have a healthy diet, but don’t have much time to prepare a proper meal. Therefore, convenience & ready-to-eat snacks help in sufficing their need & attribute in adding a nutritional diet during the hectic workday. Consequently, the emergence of healthy food habits is anticipated to be one of the leading aspects to fuel the Global Healthy Snacks Market during 2023-28.

Global Healthy Snacks Market Challenge:

Operational & Technological-related Issues to Hinder the Growth – One of the primary factors impeding the growth of the Global Healthy Snacks Market is the difficulties encountered by producers when processing the snacks. Reduced or eliminated lipids and sugar, as well as the incorporation of whole grains, have a detrimental impact on the binding ability and moisture retention of the ingredients, impacting the texture of the final product. Also, the texture & crispness of any snack are the most essential aspects that are generally welcomed by consumers when purchasing specific snacks, thus it is critical to take care of them while processing the snacks.

Furthermore, the development of clean-label snacks that are additive-free and made entirely of organic or natural ingredients may pose difficulties during production as the ingredients that support stabilization, creamy texture, emulsification, and others are not present in organic ingredients, so it is presumed that underway innovation & technological advancement are likely to impedemarket growth.

Global Healthy Snacks Market Trend:

On-to-go Nutrition Snacks to Be an Emerging Trend in the Healthy Snacks Market – On-the-go nutrition is a vital aspect of the market. With the increasing demand for convenient & portative food options, customers are aspiring for nutritious snacks that could be easily consumed while on the move. Healthy snacks designed for on-the-go consumption are generally packaged in convenient formats, which lets consumers effortlessly carry the snacks wherever they go, enabling them to satisfy their hunger or cravings anytime, anywhere.

These snacks are often formulated to be nutrient-dense, providing a balance of important nutrients & energy in a compact form. Moreover, the on-the-go nutrition trend has unfurled new possibilities for innovation & growth in the Global Healthy Snacks Market as consumers are actively seeking snacks that offer convenience without compromising on nutritional quality.

Global Healthy Snacks Market (2023-28): Segmentation Analysis

The Global Healthy Snacks Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the global, regional, and national levels. Based on the analysis, the market has been further classified as:

Based on Type:

• Meat Snacks
• Nuts, Seeds, and Trail Mixes
• Dried Fruit Snacks
• Cereal & Granola Bars
• Others

Nuts, Seeds, and Trail Mixes are projected to capture the potential share of the Global Healthy Snacks Market in the upcoming years. Since nuts and seeds are believed to be one of the nutritious food items that are high in protein and have a variety of other nutritional benefits, thereforea lot of individuals enjoy them as snacks. This type of wholesome food comprises antioxidants and aids in providing long-lasting energy, making it ideal for working people. The mobility, convenience, and availability of varied flavours in the snacks are also related to the higher demand for trail mixes. Furthermore, with the rising demand for clean-label & natural food products, the demand for nuts, seeds, and trail mixes is projected to expand in the coming years.

Based on Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Supermarkets & Hypermarkets is anticipated to be one of the most prominent distribution channel of the Global Healthy Snacks Market. With changing consumer preferences, the flow of products in supermarkets & hypermarkets is continuously fluctuating. As these stores attempt to meet the needs of their customers, they tend to change their storage shelves as required. Furthermore, as these distribution channels focus on achieving new legal criteria, such as quality assurances, avoiding penalties from the Environmental Protection Agency (EPA), and supplying quality products to their clients, their market presence is expected to grow in the coming years.

Furthermore, the dominance of these distribution channels is attributable to their widespread presence in every city within a few kilometers & the feature of allowing customers to physically inspect & purchase the product is also aiding in creating a strong footprint. For instance, 7-Eleven is one of the world's largest supermarket businesses. It has approximately 46,000 stores in 16 countries. Additionally, the swift emergence of retail facilities in emerging economies is boosting the Global Healthy Snacks Market growth.

Global Healthy Snacks Market Regional Projections:

Geographically, the Global Healthy Snacks Market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

North America would hold a potential market share during the forecast period, owing to the elevated consumption of snacks in innumerable countries. Healthy snack consumption in the USis very high than in any other regional country, particularly during the post-COVID-19 pandemic. Though traditional snacks have a big market in the country, nowadays, individuals are increasingly gravitating towards wholesome & healthy snacks to avoid health-related issues.

Besides, swift growth rates of supermarkets & hypermarkets, paired with convenience stores, also assist in promoting sales of healthy snacks. Additionally, the majority of these convenience shops are cooperating with delivery firms to boost their position in e-commerce, therefore enhancing the Healthy Snacks Market in North America.

Global Healthy Snacks Industry Recent Development:

• March 2022: PepsiCo & Beyond Meat, who partnered a few years ago, launched 'vegetarian jerky,' the first plant-based product introduced in the market. This product is rolled out in several flavors like original, hot and spicy, and teriyaki.

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